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Toyota Motor Philippines backs FIBA Basketball World Cup 2023, SBP and Gilas Pilipinas

FIBA World Cup 2023 official mascot JIP, poses with (from left) Vince Socco, Toyota Motor Philippines (TMP) director and member of the board; John Lucas, JMC Philippines head of operations; Jing Atienza, TMP senior vice president for marketing and vehicle logistics division; Atsuhiro Okamoto, TMP president; Sonny Barrios, executive director of Samahang Basketbol ng Pilipinas; Erika Dy, deputy event director, FIBA World Cup 2023; and Elvin Luciano, TMP assistant vice president marketing services department.

TOYOTA Motor Philippines is taking part in this year’s FIBA Basketball World Cup as a local major sponsor. In line with that, it has also entered into a partnership with the Samahang Basketbol ng Pilipinas (SBP) and Gilas Pilipinas as well.

“It is with great appreciation and warmth that we welcome Toyota Motor Philippines to the FIBA Basketball World Cup 2023 family,” said SBP Chairman Emeritus Manny V. Pangilinan.

Toyota Motor Philippines’ participation goes a long way in ensuring the success of the country in hosting this momentous global sporting event.

Its partnership with SBP goes deeper than just the FIBA Basketball World Cup 2023. They are working together with the national association to support local athletes and improve the level of basketball in the country.

One way Toyota Motor Philippines is doing that is by supporting Gilas Pilipinas during their FIBA Basketball World Cup 2023 campaign. They are fully behind the national team as they play on the biggest stage of basketball in 2023, in front of thousands of Filipino fans.

FIBA Asia Board and SBP president Al Panlilio expressed the value of attaining high-profile sponsors.

“Even as we thank Toyota Motor Philippines for agreeing to be part of this once in a lifetime experience, we are inviting as well others who wish to also share in this global activity, this journey which in a sense is truly a merger of world caliber sports and big business.”

The FIBA Basketball World Cup 2023 will be co-hosted by the Philippines along with Japan and Indonesia. The Philippines will be hosting the majority of the games that will be happening from Aug. 25 to Sept. 10, including the final phase and championship game.

The Philippines has taken part in six previous World Cup competitions. This year’s participation will be their seventh time playing in the international tournament, and the second time hosting the event.

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